Q Week 4. Creating Competitive Advantage Chapter 18 Chapter Preview: Marketing driven companies win, keep and grow customers by understanding customer needs, designing customer driven marketing strategies, constructing value-delivering programs, engaging customers building partner relationships. Takeaways: Explain the fundamentals of competitive marketing strategies based on creating value for customers. Illustrate the need for balancing customer and competitor orientations in becoming a market-oriented organization. Read in the Textbook: Chapter 18. Assignment: One (1) page: Conduct a customer value analysis for competing companies in an industry of your choice. Who are the weak and strong competitors? Explain? Assignment: One (1) page: The nations traditional newspapers face a lot of competition. What strategies would you recommend for newspapers to remain competitive? Assignments Due: Tuesday, 3/21@11:59pm.. Assignments will not be accepted after due date.